Google Ads Measurement Answers

How would you describe attribution as it relates to the advertising industry?

Sara TaylorComments Off on How would you describe attribution as it relates to the advertising industry?
  • Attribution determines the cost of each asset used in a marketing campaign.
  • Attribution determines how much credit each step of a process should receive.
  • Attribution determines how much credit to award a client for their referral.
  • Attribution determines how much cost each channel requires.

The correct answer is:

  • Attribution determines how much credit each step of a process should receive.

Related Post
Google Ads Measurement Answers

A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.

Sara Taylor

Changes to ads Changes to default browser Changes in competition or seasonality Changes to attribution model Changes to discrepancy model The correct answer is: Changes to ads Changes in competition or seasonality Changes to attribution model
Google Ads Measurement Answers

Which of the following is the first step in setting up conversion tracking?

Sara Taylor

Modify the tag for your website or app after requesting it from your web administrator. Add a conversion tracking tag to your website or app after modifying it in Google Ads. Request a snippet of code from your web administrator and add it to your website for everyone you want to track. Set up a […]
Google Ads Measurement Answers

Enhanced conversions for leads can be described in which way?

Sara Taylor

It requires Google Click Identifier (GCLID) storage. It uses uses third-party data. It uses hashed, first-party data. It requires customer relationship management (CRM) system modification. The correct answer is: It uses hashed, first-party data.