Google Ads Measurement Answers

How would you describe attribution as it relates to the advertising industry?

Sara TaylorComments Off on How would you describe attribution as it relates to the advertising industry?
  • Attribution determines the cost of each asset used in a marketing campaign.
  • Attribution determines how much credit each step of a process should receive.
  • Attribution determines how much credit to award a client for their referral.
  • Attribution determines how much cost each channel requires.

The correct answer is:

  • Attribution determines how much credit each step of a process should receive.

Related Post
Google Ads Measurement Answers

You’re a marketer looking to track product newsletter sing-ups on your website. What type of conversion action should you use?

Sara Taylor

You should use lead. You should use pageview. You should use app installs. You should use purchase. The correct answer is: You should use lead.
Google Ads Measurement Answers

If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?

Sara Taylor

Engagement rate Reach Impression Frequency The correct answer is: Frequency
Google Ads Measurement Answers

To turn marketing insights into action, what action should you take?

Sara Taylor

You should increase the frequency of underperforming ad creatives. You should increase investment in an underperforming channel. You should focus on the right audience for the message shared in that stage of the buying journey. You should shift budgets from well-performing channels to underperforming channels. The correct answer is: You should focus on the right […]