The marketer should use conversion value-per-click. The marketer should use conversion rate. The marketer should use conversion value-per-cost. The marketer should use cost-per-conversion. The correct answer is: The marketer should use conversion rate.
The ability to provide Google Ads access to data that helps optimize bids The ability to link accounts in Google Analytics without auto-tagging The ability to let first-party data be sent from websites The ability to view historical data from before the import The correct answer is: The ability to provide Google Ads access to […]
They should use lifetime value analysis to examine the impact to brand lift metrics. They should focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate. They should check whether the result of a specific objective exceeded or fell short of its goal. They should check whether all the budget was […]