It determines that if a user’s search is likely to generate a conversion with high value, target ROAS will bid low on that search. It uses historical and uploaded data to set the value of a conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids […]
They use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc. They use basic tasks, then software, to automate those tasks, and the process has all the necessary data. They use rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and […]
As a large snippet of code that’s placed on the homepage of a website As a small snippet of code that’s placed on every page of a website As a large snippet of code that’s placed on the conversion page of a website As a small snippet of code that’s placed on the conversion page […]