How would a digital marketing consultant describe the Google tag to a new advertiser?

• It’s a tag snippet for Google Shopping that’s needed for tracking.
• It’s a JavaScript framework, also known as gtag.js.
• It will replace Tag Manager, which has less accurate data.
• It’s used to deploy and modify both Google and third-party tags.

The correct answer is:

• It’s a tag snippet for Google Shopping that’s needed for tracking.