How many customers do you need to interview to identify the job your product does?

True Or False? Every Customer Has To Have A Fantastic Experience In Order For Your Company’s Flywheel To Accelerate.

True – Even a single unhappy customer will scare away potential customers, so you need to hold your teams to a standard of pleasing every single customer they work with. True – If you aren’t providing a flawless customer experience to every one of your customers, you aren’t operating a flywheel company. False – Not […]

True Or False? Every Business Exists Primarily To Create Profits?

True – A business might have other goals it wants to achieve, but its leaders must be focused on profits first in order to achieve those other goals. True – A business only exists to create profits for the people it employs. False – Although most businesses have to generate profits in order to sustain […]

What Kinds Of Information Does Your Customer Service Team Likely Need Included In Each Persona?

They’re service level agreement (SLA) when serving people who match that persona. The percentage of your customer base represented by that persona. The persona’s full contact information and purchasing history so they know how to respond to service calls from them. The parts of your offering that the persona likes most and least. Download HubSpot […]