How many customers do you need to interview to identify the job your product does?

What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?

Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas. Back office teams often have key insights to offer during the creation process and should be invited to help create your buyer personas. Back office teams should own the buyer persona creation process because […]

True Or False? A Call-To-Action Must Be A Button.

True False Download HubSpot Inbound Certification Exam Answers (PDF)

When Does The Engage Stage Of The Inbound Methodology Begin?

The engage stage begins when a purchase occurs. The engage stage begins when a customer leaves you. The engage stage begins when a prospect or customer takes a desired action. The engage stage begins when a prospect or customer proposes you give them a discount. Download HubSpot Inbound Certification Exam Answers (PDF)