You should increase the frequency of underperforming ad creatives. You should increase investment in an underperforming channel. You should focus on the right audience for the message shared in that stage of the buying journey. You should shift budgets from well-performing channels to underperforming channels. The correct answer is: You should focus on the right […]
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Changes to attribution model Changes to discrepancy model Changes in competition or seasonality Changes to default browser Changes to ads The correct answer is: Changes to attribution model Changes in competition or seasonality Changes to ads