Google Ads Measurement Answers

How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?

Sara TaylorComments Off on How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?
  • By the assigned Google Click Identifier (GCLID) set up in the advertiser’s account
  • By the conversion name for the advertiser’s store
  • By a dynamically created Google forwarding number
  • By the phone number listed on the advertiser’s official store website

The correct answer is:

  • By a dynamically created Google forwarding number

Related Post
Google Ads Measurement Answers

If you’re a digital marketing consultant, how would you describe the Google tag to your new advertiser?

Sara Taylor

You’d describe it as a tag snippet for Google Shopping that’s needed for tracking. You’d describe it as a JavaScript framework, also known as gtag.js. You’d describe it as what will replace Tag Manager, which has less accurate data. You’d describe it as being used to deploy and modify both Google and third-party tags. The […]
Google Ads Measurement Answers

To implement sitewide tagging, what do you have to do?

Sara Taylor

You have to turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. You have to make sure Google Click Identifier (GCLID) still works if using click trackers in the URL. You have to use just the image portion of the JavaScript. You have to make sure the tag still […]
Google Ads Measurement Answers

If you’re analyzing the conversion data of your Search Ads campaign in Google Ads in order to see how changes in the attribution model might impact conversion reporting, what report would you use to get that information?

Sara Taylor

You’d use the conversions report. You’d use the click analysis report. You’d use the attribution report. You’d use the campaigns report. The correct answer is: You’d use the attribution report.