It evaluates a customer’s long-term marketing value to provide a more accurate view of performance. It provides an analysis that shows the impact of marketing on a brand’s sales. It determines the impact of a specific variable on control and treatment groups. It uses conversion data to calculate the contribution of each interaction across the […]
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They’d choose exact match. They’d choose negative match. They’d choose phrase match. They’d choose broad match. The correct answer is: They’d choose broad match.