Explore your lead’s goals and challenges. Guide your lead toward the right conclusion, even if that’s not to buy from you. Explore the ways your product or service can help your lead achieve their goals or overcome their challenges. Position yourself as an expert who can help your lead sort through their goals and challenges. […]
A press release or job posting from a good-fit company A good-fit person mentioning a relevant keyword or hashtag on social media A good-fit person mentioning one of your competitors on social media A good-fit person submitting a form on your website. Download HubSpot Inbound Sales Certification Exam Answers (PDF)
Telling people how to solve their problems. Telling people what problems they should focus on. Providing people the insight and guidance they need at each step of the buyer’s journey. Explaining things to your prospects as simply as possible. Download HubSpot Inbound Sales Certification Exam Answers (PDF)