Google Ads Search Certification Answers

Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

Knowledge GlassComments Off on Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)
  • Industry data
  • Account executives
  • User generated scenarios
  • Company sales figures
  • Account settings

Download Google Ads Search Certification Exam Answers (PDF)

Related Post
Google Ads Search Certification Answers

Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?

Sara Taylor

Bids does this and it’s determined by how much marketers will pay for a click. Asset impact does this, and it’s based on sitelinks and image assets. Ad Rank does this, and it’s based on a variety of factors to show useful ads. Ad quality does this, and it’s based on ad and website relevance. […]
Google Ads Search Certification Answers

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

Sara Taylor

It’s an estimate of the quality of your ads, keywords, and landing pages. It’s feedback left by users who’ve clicked on your ad and browsed your website. It’s a metric that scores the quality of traffic that clicks on your ads It’s a final score that’s based on every element of the structure of your […]
Google Ads Search Certification Answers

Brenda’s working on improving a Google Search Ad’s Quality Score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

Sara Taylor

Making the headline bold to potentially improve the eCTR. Using colors in the message text to improve Quality Score. Incorporating an image to make the ad more enticing. Adding seasonal messaging during the holiday season. The correct answer is: Adding seasonal messaging during the holiday season.