Google Ads Display Certification Answers

Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?

April 5, 2020Knowledge GlassComments Off on Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?

Remarketing
In-Market audiences
Similar Audiences
Affinity Audiences

Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

April 5, 2020Knowledge Glass

To allocate budgets that drive incremental conversions To take advantage of seasonal trends throughout the year To find growth opportunities regarding device targeting To identify the most profitable location targeting Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

Why should your business use Performance Planner?

April 4, 2020Knowledge Glass

It validates budgets against other vendors in the same market. It is the only ad budgeting software on the market. It makes recommendations that are validated using machine learning. It helps businesses determine a go-to-market strategy. Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?

January 26, 2021Knowledge Glass

Conversion-focused bidding Awareness-based bidding Consideration-focused bidding Revenue-focused bidding Download Google Ads Display Certification Exam Answers (PDF)

Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?

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How is using non-last-click attribution conversions useful for Performance Planner forecasts?

Why should your business use Performance Planner?

Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?