True or false? Friction can be used to describe challenges that hold back your internal teams as well as challenges that hold back your customers.

You’re a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

Merchant Center lets you manage how your in-store and online product inventory appears on Google. Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads. Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise. Merchant Center offers […]

What four elements should your sales playbook include?

Required behavior, factual outcomes, inspectable actions, and buyer-centric focus What your sales reps need to know, what they need to do, what they need to say, and what they need to show An ideal buyer profile to help your reps identify good leads, an outreach strategy to help them connect with good leads, a qualification […]

Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two.

Viewable cost per impression (CPM) Enhanced cost-per-click (eCPC) Target return on ad spend (tROAS) Maximize conversion value Download Google Shopping Ads Certification Exam Answers (PDF)