Fill in the blank: The secret to success when deploying friction intentionally is to make sure the amount of friction matches ______.

Situation: Chuck’s Nuclear-Powered Chainsaws are not only the most powerful power tools in the world but also the most dangerous. To prevent overeager apartment landscapers from accidentally cutting down high-rise buildings while trimming the hedges, Chuck requires his customers to complete a four-part training program before purchasing a saw. This is an example of:

Adding force Removing friction Adding good friction Adding bad friction Download HubSpot Revenue Operations Certification Exam Answers (PDF)

Situation: Excelsior Automotive sells autonomous limousines to the wealthy. They recently created a referral program where customers can refer friends in order to get a discount on their bill. Excelsior’s VP of Sales decides that, at the end of each quarter, she’ll find the ten customers who have submitted the most referrals, and the sales reps who closed those ten customers originally will each get a bonus. This is an example of:

Adding force Removing friction Adding good friction Adding bad friction Download HubSpot Revenue Operations Certification Exam Answers (PDF)

True or false? No sales process is perfect.

True False Download HubSpot Revenue Operations Certification Exam Answers (PDF)