Fill in the blank: The secret to success when deploying friction intentionally is to make sure the amount of friction matches ______.

How can Shopping ads help retailers connect with potential shoppers? Choose two.

Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad. Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. […]

How can conversion tracking help users?

They can identify the number of potential users who are interested in your product or likely to convert. They can measure conversion data. Conversion tracking is a report that you add to your campaign. They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven. They can make decisions […]

You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?

Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness. Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query. Shopping Ads use product attributes to show ads on relevant searches […]