Fill in the blank: The secret to success when deploying friction intentionally is to make sure the amount of friction matches ______.

You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?

Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness. Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query. Shopping Ads use product attributes to show ads on relevant searches […]

What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.

Viewable cost per impression (CPM) Enhanced cost-per-click (eCPC) Target return on ad spend (tROAS) Maximize conversion value Download Google Shopping Ads Certification Exam Answers (PDF)  

You’re a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

Merchant Center lets you manage how your in-store and online product inventory appears on Google. Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads. Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise. Merchant Center offers […]