True or false? Friction can be used to describe challenges that hold back your internal teams as well as challenges that hold back your customers.

Situation: Ruthie’s Office Furniture sells office furniture to offices that need furniture. Ruthie believes passionately that all contracts should be signed by hand, so she requires her clients to send them to her using a fax machine. This is an example of:

Adding force Removing friction Adding good friction Adding bad friction Download HubSpot Revenue Operations Certification Exam Answers (PDF)

Situation: Chuck’s Nuclear-Powered Chainsaws are not only the most powerful power tools in the world but also the most dangerous. To prevent overeager apartment landscapers from accidentally cutting down high-rise buildings while trimming the hedges, Chuck requires his customers to complete a four-part training program before purchasing a saw. This is an example of:

Adding force Removing friction Adding good friction Adding bad friction Download HubSpot Revenue Operations Certification Exam Answers (PDF)

You’re using Smart Shopping campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what’s a benefit that you gain with Smart Shopping campaigns?

Manual bids Goal-oriented Reach Real-time signal Download Google Shopping Ads Certification Exam Answers (PDF)