True or false? Friction can be used to describe challenges that hold back your internal teams as well as challenges that hold back your customers.

How do Google Ads and Google Merchant Center interact with each other?

Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign. Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign. Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data […]

Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two.

Viewable cost per impression (CPM) Enhanced cost-per-click (eCPC) Target return on ad spend (tROAS) Maximize conversion value Download Google Shopping Ads Certification Exam Answers (PDF)  

Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two.

Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad. Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. […]