True or false? Customer effort score is measured on a three-point scale.

All of the following are benefits of email support EXCEPT:

It’s immediate It provides a paper trail You can insert screenshots and gifs It’s conversational The correct answer is: It’s immediate.

If you want to know what your customer thinks about their sales experience, which feedback survey should you use?

Customer effort score Customer satisfaction survey Net promoter score Customer advocacy score The correct answer is: Customer satisfaction survey.

Which of the following is NOT a step when establishing listening posts?

Define your customer journey Align survey methods and goals Collect feedback Analyze feedback The correct answer is: Analyze feedback.