Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective. Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research. Social listening can only be done natively within each social media […]
HubSpot Social Media Certification
Which Of These KPIs Demonstrate Engagement? Choose All That Apply.
Direct sales revenue from social media Mentions Sharing and retweets Likes or Favorites Customer satisfaction Download HubSpot Social Media Certification Exam Answers (PDF)
Which KPI Is Most Likely To Be A Vanity Metric?
Reach Engagement Return on Investment (ROI) Retention and loyalty Download HubSpot Social Media Certification Exam Answers (PDF)
On Which Social Network Should You Share Content Most Frequently?
Facebook LinkedIn Twitter Pinterest Download HubSpot Social Media Certification Exam Answers (PDF)
There Are Many Benefits To Having A Social Media Strategy. Which Answer Is NOT One Of Them?
Social media helps you expand your other marketing efforts. Social media helps you attract buyers. Social media helps you send better emails. Social media is a key driver for word-of-mouth marketing. Download HubSpot Social Media Certification Exam Answers (PDF)
There Are Certain Actions That Need To Be Taken Into Consideration For A Social Media Crisis. What’s An Action You Should Avoid?
Pausing marketing emails Sending out promotional sponsored posts and tweets during a crisis Assessing the planned blogging and campaign schedule for appropriateness Creating a blog post to address the situation as needed Download HubSpot Social Media Certification Exam Answers (PDF)
True Or False? Evaluating The Team Dynamics And How Each Member Did In The Crisis Along With Analyzing The Reactions, KPIs, And Overall Response To The Crisis Happens During The Response Stage.
True False Download HubSpot Social Media Certification Exam Answers (PDF)
What Is NOT An Example Of A Social Media Crisis?
Employees going rogue on social media A celebrity posting an update that sparks outrage A hack into a Twitter account for a major brand These are all examples of a social media crisis. Download HubSpot Social Media Certification Exam Answers (PDF)
What’s The First Step Organizations And Brands Need To Take When Establishing A Social Media Policy?
Educate employees on the importance of having a social media policy for all team members within the organization. Reward the employees who are shining stars and are doing the right things on social media. Research best case studies for brands that are using social media policies effectively. Determine what not to do for social media […]
A(N) ________ Outlines Guidelines And Best Practices For Employees To Follow On Social Media.
crisis plan advocacy plan social media policy Download HubSpot Social Media Certification Exam Answers (PDF)