Which Of These KPIs Demonstrate Engagement? Choose All That Apply.

Let’s Say You Conduct A Content Audit On Your Competitors And See That They’re Having Success With Live Video, But You Haven’t Really Tried Live Video Yet. What Might You Do?

Give up – they’ve already won the space, and it’s doubtful you can catch up at this point. Immediately start doing live video on every channel to take back your audience. Test out live video on different channels, and see how your audience responds. Download HubSpot Social Media Certification Exam Answers (PDF)

How Can Social Media Monitoring Inform Your Sales And Product Teams?

Your competitors’ marketing material can be copied and used for your own product or service. Your product team can explain to customers exactly why they built that feature a certain way. Your sales team can listen to their closed/won deals and find great upsell opportunities via social listening. Customer feedback, whether positive or negative, can […]

What’s The Difference Between Social Listening And Social Monitoring?

Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective. Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research. Social listening can only be done natively within each social media […]