Broad match uses signals such as language, interest, and geographic location to match Search ads with queries.

You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?

Exact match Keyword targeting Broad match Phrase match The correct answer is: Exact match.

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)

Budget type Web browser Device type Location Budget Download Google Ads Search Certification Exam Answers (PDF)

Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?

Someone who has heard of his company’s business but never visited the company’s website Someone who has added items to a shopping basket on his company’s website but then abandoned it Someone who has seen his company’s ads but never clicked on them Someone who has visited numerous similar websites Download Google Ads Search Certification […]