Broad match uses signals such as language, interest, and geographic location to match Search ads with queries.

Maria has been told that she should use the Performance Planner on a monthly basis.  Why should she do so?

To check for status issues To review new keyword opportunities To react to ever-changing external factors To analyze demographic performance Download Google Ads Search Certification Exam Answers (PDF)

Barbara’s Boss Has Asked Her To Use Google Ads To Reach As Many Users Searching As Possible For Terms Around The Services Their Business Offers. Which Keyword Match Type Would Help Barbara Reach The Most Search Queries That Potential Clients Are Using?

Exact Broad Broad-match modifier Phrase Download Google Ads Search Certification Exam Answers (PDF)

After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

The campaign’s budget needs to be raised by 22% to be fully optimized. 22% of the revenue she allocates to her campaign is being used in the wrong areas. Her campaign is being outperformed by 78% of businesses like hers. The campaign could be improved by 78% if the listed recommendations are followed. The correct […]