Broad match uses signals such as language, interest, and geographic location to match Search ads with queries.

How can marketers use AI-powered Search ads to serve their business needs?

By using exact match keywords as a means of helping AI-powered Search reach particular audiences By lowering paid-search budgets and reinvesting in high-quality image assets By relying on manual bidding for queries that marketers believe will drive the most value By utilizing broad match, Smart Bidding, and Responsive Search Ads together The correct answer is: […]

You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?

Adding more specifics to the ad. Tweaking the speed of your website. Decreasing the bid for the ad. Cloning the ad multiple times. Download Google Ads Search Certification Exam Answers (PDF)

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

With Google Ads you always pay using cost-per-reach, predetermined by your budget. Google Ads saves you time by deciding what your budget will be on a daily basis. With Google Ads, your ads will show on every available search engine. With Google Ads, you can choose a maximum amount to spend per month. Download Google […]