Tag Assistant could automatically create tag code snippets. Tag Assistant could troubleshoot unverified conversion actions. Tag Assistant could tell you which Google Analytics reports are incorrect Tag Assistant could create the Google Click Identifier tag (GCLID). The correct answer is: Tag Assistant could troubleshoot unverified conversion actions.
Author: Sara Taylor
What report can help show the duration between a user’s first exposure and their subsequent conversion?
The navigation report The seasonality report The time lag report The change history report The correct answer is: The time lag report
What does Google Analytics 4 refer to as interactions on a website or app?
Goal Incident Conversion Event The correct answer is: Event
In what way does experimentation help achieve a best-in-class measurement approach?
By assisting in the collection of multiple data points By providing a way to validate and test insights By driving a macro budget strategy By helping assign credit across touchpoints The correct answer is: By providing a way to validate and test insights
In setting up the value of an online conversion action, what should you do?
Regardless of the value of the lead, always set it as $0. Regardless of the value of the lead, always set it as $1. If the average value of a lead is $20, assign the value as $20. If the average value of a lead is $20, assign the value as $200. The correct answer […]
How would you turn marketing insights into action?
By shifting budgets from well-performing channels to underperforming channels. By increasing the frequency of underperforming ad creatives. By focusing on the right audience for the message shared in that stage of the buying journey. By increasing investment in an underperforming channel. The correct answer is: By focusing on the right audience for the message shared […]
A hungry customer is searching for a place to eat in Florence, Italy, where you happen to own a restaurant called Ristorante Abigaille. The customer performs each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence,” then finds your site by clicking on your ads. They make a reservation after selecting your ad that appeared following the “3 star restaurant abigaille florence” search. What keyword would receive credit for this conversion, if using the data-driven attribution model?
Each keyword would receive equal credit (i.e., 25% each) for the conversion, because the conversion would be attributed to each keyword equally. The first keyword would receive 100% of the credit for the conversion, because the first keyword would be attributed with the conversion. Each keyword would receive credit for how much it contributed to […]
If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?
The calls are tracked by the conversion name for the advertiser’s store. The calls are tracked by a dynamically created Google forwarding number. The calls are tracked by the phone number listed on the advertiser’s official store website. The calls are tracked by the assigned Google Click Identifier (GCLID) set up in the advertiser’s account. […]
A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?
Pageview Purchase Lead App installs The correct answer is: Lead
How would you describe the target ROAS bidding strategy?
It determines that if a user’s search is likely to generate a conversion with high value, target ROAS will bid low on that search. It uses historical and uploaded data to set the value of a conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids […]