They could use brand restrictions for branded campaigns when it’s suitable. They could use responsive search ads and AI-powered creatives. They could increase their campaign reach by using broad match with manual bidding. They could organize and align all of their ad groups according to a common theme. They could add broad match keywords for […]
Author: Sara Taylor
You manage marketing for a small business on a tight budget and you need to drive as many conversions as possible. In which two ways can Google Ads help? Select 2 Correct Responses
Google has Smart Bidding strategies to help you maximize conversions at your average daily budget goals. Google’s planning, campaign setup, and optimization tools can help set an average daily budget for your goals. Google can help you set a fixed daily budget to align with your marketing goals and maximize your performance. Google can automatically […]
Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They’re a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand’s exposure and reach audiences interested in hiking and rock climbing across the web? Select 2 Correct Responses
Discovery Performance Max Search Video The correct answer is: Search Video
Your client is new to Google Ads and is trying to understand the basics of Google Search ads. Which components would you highlight for your client as the foundation of Google Search ads?
You’d highlight queries, the ad formats, and keywords. You’d highlight AI capabilities, bid strategies, and creatives. You’d highlight queries, marketing goals, and Search ads. You’d highlight targeting, ad formats, and bid strategies. The correct answer is: You’d highlight targeting, ad formats, and bid strategies.
You want to increase your exposure for a new product line that you’re launching, so you’re looking to use broad match to reach more consumers. Which three best practices can help you achieve your marketing goal?
You can increase your campaign reach by using broad match with manual bidding. You can add broad match keywords for exact match keywords across campaigns. You can use AI-powered creative and responsive search ads. You can organize all of your ad groups by a common theme. You can use brand restrictions for branded campaigns when […]
When an ad gets a high number of clicks relative to the number of impressions, what impact could this have on the ad’s Google Ads auction?
It could lower the cost-per-click by 40% or more. It could help the ad get a higher placement on the Ad Rank. It could increase the cost-per-click for the advertiser. It could help the advertiser receive more bids in the auction. The correct answer is: It could help the ad get a higher placement on […]
The owner of a house-cleaning service has built a booking website and is ready to promote their services online. The ads need to reach people actively looking for businesses like this one. Which two Google Ads campaign types could be used to make sure consumers consider their services and take action by booking house cleanings?
They could use a Video campaign. They could use a Search campaign. They could use a Performance Max campaign. They could use a Discovery campaign. The correct answer is: They could use a Search campaign. They could use a Discovery campaign.
You’re marketing a new line of plumbing services and need to reach more consumers, but you have a set budget you can’t exceed. Which benefit of Google Ads could help you achieve your goal?
Google Ads lets you set a fixed daily budget to align with your goals and reach more people. Google Ads uses AI to automatically adjust your daily budget to align with your performance goals. Google Ads offers Smart Bidding strategies to help you maximize conversions and stay on budget. Google Ads offers tools for planning, […]
You recently launched a new product called the Awesome Chair. Your goal is to generate more traffic through Google Ads but you only want to attract traffic from searches for the product name. How can you attract search traffic for Awesome Chair product name queries only?
Phrase match will attract search traffic for product name queries only. Keyword targeting will attract search traffic for product name queries only. Broad match will attract search traffic for product name queries only. Exact match will attract search traffic for product name queries only. The correct answer is: Exact match will attract search traffic for […]
Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? Select 3 Correct Responses
Highlighting what makes his business unique A variety of emoji to catch the attention of potential customers Encouraging potential customers to take action A mention of prices, promotions, and exclusive offers More landing pages to visit The correct answer is: Highlighting what makes his business unique Encouraging potential customers to take action A mention of […]