Ask the users to categorize themselves into your buyer personas. Do an in-person interview with each user first. Ask the users to fill out a screener form. Get your users from a purchased list of industry verticals. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
Author: Knowledge Glass
Your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success EXCEPT:
That the test only asks users to do one task. That the test is designed around a common problem or question that your users have. That the test is designed with the criteria for a good user experience in mind. That the test asks users to accomplish a series of tasks. Download Hubspot Contextual Marketing […]
Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?
Your site’s layout. The elements in your site’s footer. Your site’s navigation. Your site’s style. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
How can you ensure that your website stays visually consistent?
Create a stylesheet. Create a style guide. Leave it in the hands of your designer. You shouldn’t – each page should have a different style Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?
A high rate is good because that means the users are ‘bouncing’ from page to page. A high rate is good because that means the users are ‘bouncing’ from top-to-bottom to view the entire page. A low rate is good because that means the users are not ‘bouncing’ off of your website after arriving on […]
True or false? Holding interviews with your colleagues and boss is an action to take when redesigning the user experience.
True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
How do personalization tokens differ from smart text created in HubSpot?
Personalization tokens don’t connect to the contact database. Personalization tokens are indexed by search engines. Personalization tokens are not indexed by search engines. Personalization tokens don’t require segmentation to use them. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
True or false? You can use personalization tokens in email subject lines.
True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?
“Sounds like a good idea. But ‘company name’ isn’t personal enough. Let’s use ‘first name’ instead.” “It’s a good idea, but personalization tokens can’t be added to a landing page.” “Good idea. Let’s make sure that our forms have been collecting ‘company name’ so the personalization token will be effective.” “Good idea. Let’s create a […]
True or false? You can use custom contact properties you’ve created for forms as personalization tokens.
True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)