Conversion-focused bidding Revenue-focused bidding Consideration-focused bidding Awareness-based bidding Download Google Ads Display Certification Exam Answers (PDF)
Author: Knowledge Glass
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
Performance, auctions, and user journey complexities Budget, competition, and user thought processes Location, calls-to-action, and user conversion costs Targeting, auctions, and campaign cost-per-click Download Google Ads Display Certification Exam Answers (PDF)
What are two benefits of automated bidding? (Choose two.)
Higher CPAs Cross analysis Guaranteed results Time saving Competitive analysis Download Google Ads Display Certification Exam Answers (PDF)
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)
Parents of infants Golf enthusiasts Men and women, ages 35 to 44 People looking to buy a car TV comedy fans Download Google Ads Display Certification Exam Answers (PDF)
What are two reasons a marketer might use Responsive Display Ads? (Choose two.)
Improved communication: Respond immediately to any website visitor query with an automated speech system or text. Cost-effective: Get more conversions at a similar cost-per-acquisition. xtended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory. Insight: Provides more robust industry data than other ad formats. Guidance: Gives instruction to […]
What are two ways Google Ads can fuel your business goals? (Choose two.)
Distribution Validation Simulation Instrumentation Differentiation Download Google Ads Display Certification Exam Answers (PDF)
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
Distribution Validation Simulation Instrumentation Differentiation Download Google Ads Display Certification Exam Answers (PDF)
What can automated bidding help an advertiser improve?
Performance Calls-to-action Competition Languages Download Google Ads Display Certification Exam Answers (PDF)
What can the Performance Planner assist you with?
To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool To determine which Google Ads features should be enabled to get the best performance from your campaigns To analyze the search term report and add both keywords and negative keywords, depending on historical performance […]
What can the Performance Planner recommend?
Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an automated bid strategy Campaign-level Target CPA (cost-per-acquisition) Download Google Ads Display Certification Exam Answers (PDF)