Demographic targeting Custom Intent audiences Dynamic remarketing Affinity Audiences Download Google Ads Display Certification Exam Answers (PDF)
Author: Knowledge Glass
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Users actively researching and intending to buy new products or services Audience interest around different topics Input from specific landing pages and keywords Input from keywords, URLs, and apps Download Google Ads Display Certification Exam Answers (PDF)
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
It reaches specific audiences based on a combination of declared and inferred data. It reaches TV-like audiences based on a holistic picture of their lifestyles, interests, and passions. It reaches audiences who previously visited her website as they browse network websites and use network apps. It reaches audiences who are different from an original remarketing list or […]
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management. Its summary report provides executive summaries of total cost and bidding. It provides “recommended insights,” which are focused on Topic Targeting. Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies. Download Google Ads Display Certification Exam Answers (PDF)
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
Postal code Age Gender Location Occupation Download Google Ads Display Certification Exam Answers (PDF)
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Build awareness Influence consideration Drive action Increase sales Download Google Ads Display Certification Exam Answers (PDF)
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Remarketing In-Market audiences Similar Audiences Affinity Audiences Download Google Ads Display Certification Exam Answers (PDF)
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
It harnesses best-in-class intent signals to place her ads against the most relevant content. Her ads enable customers to purchase her clothing items directly from within the ad. It automatically defines her marketing objective and provides her the features and options that are relevant to her audience. It allows her ads to appear above a Google Search […]
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Search, Display, Video, Print, and App Search, Print, TV, Shopping, and App Search, Display, Video, Shopping, and App Social, Video, App, Audio, and Shopping Ads Download Google Ads Display Certification Exam Answers (PDF)
Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
Options and tracking Profit and privacy Credits and context Control and results Download Google Ads Display Certification Exam Answers (PDF)