Target return on ad spend Maximize conversions Enhanced cost-per-click Target cost-per-acquisition Target on-page position Download Google Ads Video Certification Exam Answers (PDF)
Author: Knowledge Glass
What are two events that store visits for TrueView for action come from? (Choose two.)
Users who purchased a product in the past and visited a store location within 30 days. Users who watched 10 seconds of the ad and visited a store location within 30 days. Users who clicked on an element of the ad and entered a store location within 30 days. Users who watched 30 seconds of […]
What are two examples of the Intent audience solution, Life Events? (Choose two.)
A home-decor advertiser who wants to reach people who recently bought a home. A real-estate advertiser who wants to reach people who recently graduated from medical school. A wedding-planner advertiser who wants to reach people currently researching wedding dresses. A fly-fishing advertiser who wants to reach people currently in the market for waders. A baking-supply company that […]
What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)
Ads that include the product on-screen had higher ad recall. Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers are associated with higher brand awareness. Six-second ads on YouTube […]
What can YouTube Analytics tell you about what people are watching on your client’s channel?
Real-time views and watch-time Return visits and search history Ads chosen and replays Referrer and preferred category Download Google Ads Video Certification Exam Answers (PDF)
What constitutes a video engagement conversion in a TrueView for action campaign?
User watches 10 seconds of the ad and converts within three days. User watches 10 seconds of the ad and converts within seven days. User watches the entirety of the ad and coverts within 30 days. User sees an impression of the ad and converts within 24 hours. Download Google Ads Video Certification Exam Answers […]
What counts as a view-through conversion in a TrueView for action campaign?
User clicks on an element of the ad and converts within 24 hours. User sees just an impression of the ad and converts within three days. User sees just an impression of the ad and converts within 24 hours. User clicks on an element of the ad and converts within three days. Download Google Ads […]
What information can YouTube Analytics provide about where people are watching your videos?
Engagement and drop-off Bounce rate and sessions Traffic source and device Date of visit and restarts Download Google Ads Video Certification Exam Answers (PDF)
What is one reason an advertiser would choose YouTube for action?
Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase. Over 85% of people search for a product on Google, then use YouTube to learn more about it before they purchase. Over 65% of people search for a product on Google, then use YouTube […]
What report should you produce in YouTube Analytics to see where viewers found your brand’s content?
The traffic sources report The inbound visitor report The mobile device report The viewer traffic report Download Google Ads Video Certification Exam Answers (PDF)