- Changes to ads
- Changes to attribution model
- Changes to discrepancy model
- Changes to default browser
- Changes in competition or seasonality
The correct answer is:
- Changes to ads
- Changes to attribution model
- Changes in competition or seasonality
Related Post
A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?
They should use conversion lift. They should use Smart Bidding. They should use a marketing mix model. They should use viewable CPM. The correct answer is: They should use a marketing mix model.
Target ROAS bidding can correctly be described in which of the following ways?
Target ROAS analyzes and intelligently predicts the value of a potential conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these searches to maximize return. Target ROAS determines that if a user’s search is likely to generate a conversion with high value, target ROAS […]
What’s an example of a campaign that fell short of its target goal?
An email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12% A video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%. A display campaign with an expected brand awareness lift of 10% and an actual […]