- Changes to ads
- Changes to attribution model
- Changes to discrepancy model
- Changes to default browser
- Changes in competition or seasonality
The correct answer is:
- Changes to ads
- Changes to attribution model
- Changes in competition or seasonality
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A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?
Viewing an online advertisement for a car Calling to ask about a test-drive Recommending the car on social media Filling out an email subscription form The correct answer is: Viewing an online advertisement for a car
A marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs. their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what’s likely causing this data discrepancy?
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