Google Ads Measurement Answers

A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?

Sara TaylorComments Off on A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?
  • You’d know because they filled out an email subscription
  • You’d know because they called to ask about a test-drive.
  • You’d know because they viewed an online advertisement for a car.
  • You’d know because they recommended the car on social media.

The correct answer is:

  • You’d know because they viewed an online advertisement for a car.

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Google Ads Measurement Answers

Target ROAS bidding can correctly be described in which of the following ways?

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Target ROAS analyzes and intelligently predicts the value of a potential conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these searches to maximize return. Target ROAS determines that if a user’s search is likely to generate a conversion with high value, target ROAS […]
Google Ads Measurement Answers

To implement sitewide tagging, what do you have to do?

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You have to turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. You have to make sure Google Click Identifier (GCLID) still works if using click trackers in the URL. You have to use just the image portion of the JavaScript. You have to make sure the tag still […]
Google Ads Measurement Answers

What’s the correct way to set up enhanced conversions for web?

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Through the Google Ads API for enhanced conversions Through Google Tag Assistant Through Google Analytics Manager Through Google Tag Manager, Google tag, or Google Ads API The correct answer is: Through Google Tag Manager, Google tag, or Google Ads API