Google Ads Measurement Answers

A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?

Sara TaylorComments Off on A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?
  • You’d know because they filled out an email subscription
  • You’d know because they called to ask about a test-drive.
  • You’d know because they viewed an online advertisement for a car.
  • You’d know because they recommended the car on social media.

The correct answer is:

  • You’d know because they viewed an online advertisement for a car.

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Google Ads Measurement Answers

Data-driven attribution works in which of the following ways?

Sara Taylor

By prioritizing specific touchpoints and applying static logic to assign a constant value to a touchpoint along a conversion path. By using country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically. By leveraging an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display. […]
Google Ads Measurement Answers

A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.

Sara Taylor

Changes to ads Changes to default browser Changes in competition or seasonality Changes to attribution model Changes to discrepancy model The correct answer is: Changes to ads Changes in competition or seasonality Changes to attribution model
Google Ads Measurement Answers

If an ad campaign is optimized by Google’s AI, what’s happening?

Sara Taylor

The campaign is using data-driven attribution to automate tasks. The process has all the necessary data. The campaign is using basic tasks, then software, to automate those tasks, and the process has all the necessary data. The campaign is using rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid […]