Google Ads Measurement Answers

A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?

Sara TaylorComments Off on A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?
  • You’d know because they filled out an email subscription
  • You’d know because they called to ask about a test-drive.
  • You’d know because they viewed an online advertisement for a car.
  • You’d know because they recommended the car on social media.

The correct answer is:

  • You’d know because they viewed an online advertisement for a car.

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Google Ads Measurement Answers

A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?

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They should use the seasonality report. They should use the change history report. They should use the time lag report. They should use the navigation report. The correct answer is: They should use the time lag report.
Google Ads Measurement Answers

What should you do to set up the value of an online conversion action?

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You should always set the value as $1, regardless of the value of the lead. You should assign the value as $20, if the average value of a lead is $20. You should always set the value as $0, regardless of the value of the lead. You should assign the value as $200, if the […]
Google Ads Measurement Answers

A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?

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By aiming to achieve an average return on ad spend (ROAS) equal to a desired target. By automatically limiting conversions that don’t align with a desired bidding strategy. By being the safest bidding strategy for all business types to optimize their bidding. By using machine learning to capture as many conversions as possible within a […]