Google Ads Measurement Answers

A marketing manager wants to implement the enhanced cost-per-click (ECPC) bidding strategy. How might their agency describe this strategy?

Sara TaylorComments Off on A marketing manager wants to implement the enhanced cost-per-click (ECPC) bidding strategy. How might their agency describe this strategy?
  • It might look at ad auctions, then raise a max cost-per-click (CPC) bid.
  • It might look at a listed target return on investment (ROI), then lower a max cost-per-click (CPC) bid.
  • It might look at a listed target return on investment (ROI), then raise a max cost-per-click (CPC) bid.
  • It might look at ad auctions, then lower a max cost-per-click (CPC) bid.

The correct answer is:

  • It might look at ad auctions, then raise a max cost-per-click (CPC) bid.

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Google Ads Measurement Answers

What’s the correct way to describe enhanced conversions for web?

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It uses hashed, first-party data to unlock more powerful bidding. It uses third-party data to improve the accuracy of your conversion measurement. It uses third-party data to unlock more powerful bidding. It uses Google Analytics to unlock more powerful bidding. The correct answer is: It uses hashed, first-party data to unlock more powerful bidding.
Google Ads Measurement Answers

To describe enhanced conversions for leads, what would you say?

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You’d say it requires Google Click Identifier (GCLID) storage. You’d say it uses third-party data. You’d say it requires customer relationship management (CRM) system modification. You’d say it uses hashed, first-party data. The correct answer is: You’d say it uses hashed, first-party data.
Google Ads Measurement Answers

Incrementality experiments differ from A/B experiments in what way?

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By determining the impact of ads on a consumer’s decision to convert or not convert. By measuring the relative effectiveness of different versions of a marketing campaign. By both requiring a holdback group to determine which version of an ad performs better. By typically requiring a smaller sample size and less sophisticated statistical analysis. The […]