Google Ads Measurement Answers

A marketing manager wants to implement the enhanced cost-per-click (ECPC) bidding strategy. How might their agency describe this strategy?

Sara TaylorComments Off on A marketing manager wants to implement the enhanced cost-per-click (ECPC) bidding strategy. How might their agency describe this strategy?
  • It might look at ad auctions, then raise a max cost-per-click (CPC) bid.
  • It might look at a listed target return on investment (ROI), then lower a max cost-per-click (CPC) bid.
  • It might look at a listed target return on investment (ROI), then raise a max cost-per-click (CPC) bid.
  • It might look at ad auctions, then lower a max cost-per-click (CPC) bid.

The correct answer is:

  • It might look at ad auctions, then raise a max cost-per-click (CPC) bid.

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Google Ads Measurement Answers

After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?

Sara Taylor

It would be calculated by dividing the total conversion value by the total cost of all ad interactions. It would be calculated by dividing the total conversion value by the number in the conversions column. It would be calculated by dividing the total cost by the number in the conversions column. It would be calculated […]
Google Ads Measurement Answers

You imported Google Analytics conversions to Google Ads. What’s a benefit of that action?

Sara Taylor

Letting first-party data be sent from websites Linking accounts in Google Analytics without auto-tagging Providing Google Ads access to data that helps optimize bids Viewing historical data from before the import The correct answer is: Providing Google Ads access to data that helps optimize bids
Google Ads Measurement Answers

How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?

Sara Taylor

By the assigned Google Click Identifier (GCLID) set up in the advertiser’s account By the conversion name for the advertiser’s store By a dynamically created Google forwarding number By the phone number listed on the advertiser’s official store website The correct answer is: By a dynamically created Google forwarding number