A marketing manager wants to implement the enhanced cost-per-click (ECPC) bidding strategy. How might their agency describe this strategy?

• It might look at ad auctions, then raise a max cost-per-click (CPC) bid.
• It might look at a listed target return on investment (ROI), then lower a max cost-per-click (CPC) bid.
• It might look at a listed target return on investment (ROI), then raise a max cost-per-click (CPC) bid.
• It might look at ad auctions, then lower a max cost-per-click (CPC) bid.

The correct answer is:

• It might look at ad auctions, then raise a max cost-per-click (CPC) bid.