Google Ads Measurement Answers

A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?

Sara TaylorComments Off on A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?
  • The attribution report
  • The conversions report
  • The campaigns report
  • The click analysis report

The correct answer is:

  • The attribution report

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You should use optimization score. You should use recommendation score. You should use attribution score. You should use quality score. The correct answer is: You should use optimization score.
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What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?

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The click analysis report The campaigns report The attribution report The conversions report The correct answer is: The attribution report