Google Ads Measurement Answers

A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?

Sara TaylorComments Off on A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?
  • The attribution report
  • The conversions report
  • The campaigns report
  • The click analysis report

The correct answer is:

  • The attribution report

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Google Ads Measurement Answers

What does Google Analytics 4 refer to as interactions on a website or app?

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Goal Incident Conversion Event The correct answer is: Event
Google Ads Measurement Answers

A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.

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Changes to ads Changes to default browser Changes in competition or seasonality Changes to attribution model Changes to discrepancy model The correct answer is: Changes to ads Changes in competition or seasonality Changes to attribution model
Google Ads Measurement Answers

In what way does experimentation help achieve a best-in-class measurement approach?

Sara Taylor

By assisting in the collection of multiple data points By providing a way to validate and test insights By driving a macro budget strategy By helping assign credit across touchpoints The correct answer is: By providing a way to validate and test insights