Google Ads Measurement Answers

A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?

Sara TaylorComments Off on A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?
  • The attribution report
  • The conversions report
  • The campaigns report
  • The click analysis report

The correct answer is:

  • The attribution report

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Google Ads Measurement Answers

What platform uses event-based data instead of session-based data?

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Google Ads Conversion Tracking Universal Analytics Google Analytics Classic Google Analytics 4 The correct answer is: Google Analytics 4
Google Ads Measurement Answers

If you want to know how well your Google Ads account will perform, what estimate should you use?

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You should use optimization score. You should use recommendation score. You should use attribution score. You should use quality score. The correct answer is: You should use optimization score.
Google Ads Measurement Answers

Enhanced conversions for leads can be described in which way?

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It requires Google Click Identifier (GCLID) storage. It uses uses third-party data. It uses hashed, first-party data. It requires customer relationship management (CRM) system modification. The correct answer is: It uses hashed, first-party data.