- The attribution report
- The conversions report
- The campaigns report
- The click analysis report
The correct answer is:
- The attribution report
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A hungry customer is searching for a place to eat in Florence, Italy, where you happen to own a restaurant called Ristorante Abigaille. The customer performs each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence,” then finds your site by clicking on your ads. They make a reservation after selecting your ad that appeared following the “3 star restaurant abigaille florence” search. What keyword would receive credit for this conversion, if using the data-driven attribution model?
Each keyword would receive equal credit (i.e., 25% each) for the conversion, because the conversion would be attributed to each keyword equally. The first keyword would receive 100% of the credit for the conversion, because the first keyword would be attributed with the conversion. Each keyword would receive credit for how much it contributed to […]
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You’d use Google Ads Conversion Tracking. You’d use Google Analytics 4. You’d use Google Analytics Classic. You’d use Universal Analytics. The correct answer is: You’d use Google Analytics 4.
What’s the definition of a tag, as it pertains to digital advertising?
A tag is a large snippet of code that’s placed on the conversion page of a website. A tag is a small snippet of code that’s placed on the conversion page of a website. A tag is a large snippet of code that’s placed on the home page of a website. A tag is a […]