- They’d choose exact match.
- They’d choose negative match.
- They’d choose phrase match.
- They’d choose broad match.
The correct answer is:
- They’d choose broad match.
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A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?
They should use conversion lift. They should use Smart Bidding. They should use a marketing mix model. They should use viewable CPM. The correct answer is: They should use a marketing mix model.
If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?
You need the navigation report. You need the seasonality report. You need the time lag report. You need the change history report. The correct answer is: You need the time lag report.
To track product newsletter sign-ups on a website, what type of conversion action would a marketer use?
A marketer would use lead. A marketer would use purchase. A marketer would use app installs. A marketer would use pageview. The correct answer is: A marketer would use lead.