You’d say that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. You’d say that Google Ads reports views against the device type of the view that didn’t lead to a conversion. Depending on […]
It can help assign credit across touchpoints. It can be a way to validate and test insights. It can assist in the collection of multiple data points. It can be used to drive a macro budget strategy. The correct answer is: It can be a way to validate and test insights.
You’d use conversion value-per-click. You’d use conversion value-per-cost. You’d use conversion rate. You’d use cost-per-conversion. The correct answer is: You’d use conversion rate.
