Google Ads Measurement Answers

A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?

Sara TaylorComments Off on A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?
  • Manual CPC
  • Viewable CPM
  • Enhanced impressions
  • Target CPA

The correct answer is:

  • Target CPA

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Google Ads Measurement Answers

A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?

Sara Taylor

They should use conversion lift. They should use Smart Bidding. They should use a marketing mix model. They should use viewable CPM. The correct answer is: They should use a marketing mix model.
Google Ads Measurement Answers

If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?

Sara Taylor

If they call to ask about a test-drive If they fill out an email subscription form If they recommend the car on social media If they view an online advertisement for a car The correct answer is: If they view an online advertisement for a car
Google Ads Measurement Answers

Target ROAS bidding can correctly be described in which of the following ways?

Sara Taylor

Target ROAS analyzes and intelligently predicts the value of a potential conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these searches to maximize return. Target ROAS determines that if a user’s search is likely to generate a conversion with high value, target ROAS […]