- Manual CPC
- Viewable CPM
- Enhanced impressions
- Target CPA
The correct answer is:
- Target CPA
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What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?
You could turn off the ads to stop traffic. You could use more general keywords. You could reduce campaign budgets. You could add more negative keywords. The correct answer is: You could add more negative keywords.
What does the term attribution mean when used to describe an advertising-related occurrence?
Attribution means determining the cost of each asset used in a marketing campaign. Attribution means determining how much credit to award a client for their referral. Attribution means determining how much credit each step of a process should receive. Attribution means determining how much cost each channel requires. The correct answer is: Attribution means determining […]
You’re trying to determine how effectively your ads are driving online sales and generating leads through sign-ups, and you compare your Google Ads data with your offline data. That’s when you see a difference in the number of sign-ups in Google ads vs. your offline data source. Assume everything is working properly and the issue lies with when a conversion was counted. What would you say is causing this data discrepancy?
You’d say that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. You’d say that Google Ads reports views against the device type of the view that didn’t lead to a conversion. Depending on […]