Manual CPC Enhanced impressions Target CPA Viewable CPM The correct answer is: Target CPA
You’d use conversion value-per-click. You’d use conversion value-per-cost. You’d use conversion rate. You’d use cost-per-conversion. The correct answer is: You’d use conversion rate.
It determines that if a user’s search is likely to generate a conversion with high value, target ROAS will bid low on that search. It uses historical and uploaded data to set the value of a conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids […]