Google Ads Measurement Answers

A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?

Sara TaylorComments Off on A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?
  • Manual CPC
  • Viewable CPM
  • Enhanced impressions
  • Target CPA

The correct answer is:

  • Target CPA

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Google Ads Measurement Answers

To track product newsletter sign-ups on a website, what type of conversion action would a marketer use?

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A marketer would use lead. A marketer would use purchase. A marketer would use app installs. A marketer would use pageview. The correct answer is: A marketer would use lead.
Google Ads Measurement Answers

If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?

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By dividing the total conversion value by the total cost of all ad interactions By dividing the number in the conversions column by the total eligible interactions By dividing the total conversion value by the number in the conversions column By dividing the total cost by the number in the conversions column The correct answer […]
Google Ads Measurement Answers

What are two capabilities of Google Tag Manager? Choose two.

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It allows you to quickly and easily update tags on your website or mobile app from a web interface. It can only be used to deploy and modify third-party tags. It has collaboration and versioning capabilities. It’s a JavaScript framework that’s used to add Google tags directly to web pages. The correct answer is: It […]