Google Ads Measurement Answers

A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?

Sara TaylorComments Off on A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?
  • Manual CPC
  • Viewable CPM
  • Enhanced impressions
  • Target CPA

The correct answer is:

  • Target CPA

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Google Ads Measurement Answers

What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?

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Conversion rate Cost-per-conversion Conversion value-per-cost Conversion value-per-click The correct answer is: Conversion rate
Google Ads Measurement Answers

What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?

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Broad match Phrase match Negative match Exact match The correct answer is: Broad match
Google Ads Measurement Answers

Advertisers can benefit from the power of Google’s AI in what way?

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Google’s AI replaces the need for analytics solutions. Google’s AI can minimize marketing insights. Google’s AI reduces the volume of search conversions. Google’s AI can optimize performance in real time. The correct answer is: Google’s AI can optimize performance in real time.