True or false? You must set up a smart list in order to segment users by country.

An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

A personalized subject line in the email. A smart CTA in the email to show different wording to visitors. A smart form on the landing page to ask different questions of visitors who come from the email. A personalization token on the landing page that displays the first name of visitors who come from the […]

What kind of users do you want to recruit for usability testing?

Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test. Customers only. If you know what they like, you can make the best experience for everyone. Non-customers that have visited your website before. This user segment is the most important since they are near the […]

Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?

Segmentation by organic search Segmentation by lifecycle stage Segmentation by paid campaign Segmentation by buyer persona Download Hubspot Contextual Marketing Certification Exam Answers (PDF)