True or false? You must set up a smart list in order to segment users by country.

How can you ensure that you’re recruiting the right users for usability testing?

Ask the users to categorize themselves into your buyer personas. Do an in-person interview with each user first. Ask the users to fill out a screener form. Get your users from a purchased list of industry verticals. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

True or false? You can use personalization tokens in email subject lines.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Fill in the blank: Lifecycle stages allow you to categorize your users by _______.

how far along in their decision-making process they are how many website pages they have viewed how many times they have spoken with your sales team how much time it will take to close a sale Download Hubspot Contextual Marketing Certification Exam Answers (PDF)