Google Ads Search Certification Answers

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

Sara TaylorComments Off on Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
  • Enhanced cost-per-click (eCPC)
  • Target impression share
  • Maximize clicks
  • Target return on ad spend (tROAS)

The correct answer is:

  • Maximize clicks.

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Google Ads Search Certification Answers

Brenda’s working on improving a Google Search Ad’s Quality Score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

Sara Taylor

Making the headline bold to potentially improve the eCTR. Using colors in the message text to improve Quality Score. Incorporating an image to make the ad more enticing. Adding seasonal messaging during the holiday season. The correct answer is: Adding seasonal messaging during the holiday season.
Google Ads Search Certification Answers

Pete is the marketing director for an electric car company. He recently chose “”leads”” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

Knowledge Glass

Encourage customers to purchase electric cars. Have more people view his website. Promote videos that speak to the business mission. Increase e-mail list sign-ups from potential customers. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search ad group? Select 2 Correct Responses

Sara Taylor

Country targets Device types Delivery times Default bid amount The correct answer is: Country targets Default bid amount