What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?

What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?

You could turn off the ads to stop traffic. You could use more general keywords. You could reduce campaign budgets. You could add more negative keywords. The correct answer is: You could add more negative keywords.

What are two capabilities of Google Tag Manager? Choose two.

It allows you to quickly and easily update tags on your website or mobile app from a web interface. It can only be used to deploy and modify third-party tags. It has collaboration and versioning capabilities. It’s a JavaScript framework that’s used to add Google tags directly to web pages. The correct answer is: It […]

What’s an example of a campaign that fell short of its target goal?

An email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12% A video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%. A display campaign with an expected brand awareness lift of 10% and an actual […]