What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?

Which of the following is an example of a Smart Bidding strategy?

Manual CPC Enhanced impressions Target CPA Viewable CPM The correct answer is: Target CPA

What’s a requirement for implementing sitewide tagging?

Use just the image portion of the JavaScript. Make sure the tag still works by loading it within another tracking tag, like Floodlight. Make sure Google Click Identifier (GCLID) still works if using click trackers in the URL. Turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. The correct […]

A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?

Pageview Purchase Lead App installs The correct answer is: Lead