It means they use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc. It means they use basic tasks, then software, to automate those tasks, and the process has all the necessary data. It means they use rules-based attribution and software to achieve desired AI-friendly […]
You’d say that view-through conversions are counted as conversions that are recorded when users view but don’t interact with an ad, then later convert. You’d say that view-through conversions are counted as conversions that are recorded when new users view and interact with an ad, then later convert. You’d say that view-through conversions are counted […]
It would refer to goal. It would refer to conversion. It would refer to incident. It would refer to event. The correct answer is: It would refer to event.
