You’re using Google Analytics 4. What would it call interactions on a website or an app?

Which of the following describes the criteria for store visits conversion tracking?

Store visits conversion tracking is available for all business types, but only in certain countries. Store visits conversion tracking is available in all countries and regions as long as it’s not a sensitive business type or account. Store visits conversion tracking has no mininum impression or click requirements. Store visits conversion tracking requires sufficient data […]

A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?

The attribution report The conversions report The campaigns report The click analysis report The correct answer is: The attribution report

As a marketer, in what way should you evaluate your campaign?

By focusing on the worst-performing ads and reducing the frequency of that ad, then reevaluating. By checking whether all the budget was used for the campaign or not. By checking whether the result of a specific objective exceeded or fell short of its goal. By using lifetime value analysis to examine the impact to brand […]