You’re using Google Analytics 4. What would it call interactions on a website or an app?

In terms of advertising, what’s attribution?

Determining the cost of each asset used in a marketing campaign Determining how much cost each channel requires Determining how much credit to award a client for their referral Determining how much credit each step of a process should receive The correct answer is: Determining how much credit each step of a process should receive

Which of the following explains why the conversion date might be different between Google Ads and Google Analytics?

Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads can. Google Analytics attributes conversions to the date of the impression that caused the conversion. Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion. Google Ads attributes conversions to the […]

How would you describe the target ROAS bidding strategy?

It determines that if a user’s search is likely to generate a conversion with high value, target ROAS will bid low on that search. It uses historical and uploaded data to set the value of a conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids […]