You’re using Google Analytics 4. What would it call interactions on a website or an app?

Enhanced conversions for web can benefit a marketing strategist in what way?

By using third-party data to improve the accuracy of your conversion measurement By using hashed, first-party data to unlock more powerful bidding By using Google Analytics to unlock more powerful bidding By using third-party data to unlock more powerful bidding The correct answer is: By using Google Analytics to unlock more powerful bidding

If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?

The calls are tracked by the conversion name for the advertiser’s store. The calls are tracked by a dynamically created Google forwarding number. The calls are tracked by the phone number listed on the advertiser’s official store website. The calls are tracked by the assigned Google Click Identifier (GCLID) set up in the advertiser’s account. […]

To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?

Broad match Exact match Phrase match Negative match The correct answer is: Broad match