Fill in the blank: Creating a customer journey map will help you identify the journey from customer to ______.

When should a company create multiple customer journey maps?

If they sell to multiple personas that go through different processes If they sell multiple products or services If they have multiple customer-facing teams Never The correct answer is: If they sell to multiple personas that go through different processes.

True or false? All customer portals are password protected.

True False The correct answer is: True.

You want to understand how easy it is for your customers to get their questions answered from your support team. The appropriate feedback survey to use is:

Customer effort score Customer satisfaction survey Net promoter score Customer leadership score The correct answer is: Customer effort score.