Fill in the blank: Creating a customer journey map will help you identify the journey from customer to ______.

How often should you revisit your customer journey map to ensure it’s kept up to date?

Whenever you get an influx of new customers When your business practices change Quarterly Whenever you get negative feedback The correct answer is: When your business practices change.

How often should you edit your knowledge base articles?

Any time you get negative feedback on an article Monthly Whenever products or service change pertaining to the article Quarterly The correct answer is: Whenever products or service change pertaining to the article.

In terms of a customer journey map, what does intended value refer to?

When customers expectations are exceeded The customers first experience When the customer feels confident they will get what they expect When the customer got what they expected The correct answer is: When the customer got what they expected.