- Data-driven attribution
- Custom Floodlight variables
- Budget bid strategies
- Conversion cart data
The correct answer is:
- Custom Floodlight variables
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While working with your athleisure client, you learn that they want to know what yoga pants are driving the most sales. What would you set up in the Floodlight column of Search Ads 360 to obtain more info about their conversions before the start of the holiday shopping season?
You’d set up conversion cart data. You’d set up budget bid strategies. You’d set up custom variables. You’d set up custom metrics. The correct answer is: You’d set up custom metrics.
One of your customers is a rental car provider. To add structure to their Search Ads 360 campaign, they’re using feed data. Competitive travel prices are a business goal–they want those offers to be highlighted in their campaign. They ask you what the pricing options are through feeds. How do you respond?
Highest price for each route Price options for each route Average price for each route Lowest price for each route The correct answer is: Average price for each route
Your home goods client wants to know what data should be shared from Search Ads 360 (SA360) to Google Ads in order to kick off Google Ads auction-time bidding. What do you tell them?
You tell them it’s templates. You tell them it’s rules. You tell them it’s bulksheets. You tell them it’s conversions. The correct answer is: You tell them it’s conversions.