Search Ads 360 Certification

You’re working with a well-known manufacturer of athletic apparel. They produce many types of sneakers for various sports, and they want to understand how customers convert on those various items. Within your client’s Search Ads 360 account, what should you set up?

Sara TaylorComments Off on You’re working with a well-known manufacturer of athletic apparel. They produce many types of sneakers for various sports, and they want to understand how customers convert on those various items. Within your client’s Search Ads 360 account, what should you set up?
  • Data-driven attribution
  • Custom Floodlight variables
  • Budget bid strategies
  • Conversion cart data

The correct answer is:

  • Custom Floodlight variables

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Search Ads 360 Certification

Within Search Ads 360, what specific action does a custom column let you access for any formula?

Sara Taylor

It lets you access reporting. It lets you access label. It lets you access dimension. It lets you access conversion. The correct answer is: It lets you access conversion.
Search Ads 360 Certification

What’s one way you can use custom dimensions in Search Ads 360 to help make business decisions?

Sara Taylor

Write automated rules Build custom reports Change keywords Create formula columns The correct answer is: Write automated rules
Search Ads 360 Certification

Your agency client asks you to find forecasting to assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360. Where should you look?

Sara Taylor

You should look in Tools & Settings. You should look in the Campaign tab. You should look in Performance Center. You should look in the bid strategy report. The correct answer is: You should look in the bid strategy report.