Search Ads 360 Certification

You’re working with a well-known manufacturer of athletic apparel. They produce many types of sneakers for various sports, and they want to understand how customers convert on those various items. Within your client’s Search Ads 360 account, what should you set up?

Sara TaylorComments Off on You’re working with a well-known manufacturer of athletic apparel. They produce many types of sneakers for various sports, and they want to understand how customers convert on those various items. Within your client’s Search Ads 360 account, what should you set up?
  • Data-driven attribution
  • Custom Floodlight variables
  • Budget bid strategies
  • Conversion cart data

The correct answer is:

  • Custom Floodlight variables

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Search Ads 360 Certification

What should you use in a Search Ads 360 account to track performance by region and apply that information to monthly optimization?

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You should use keywords. You should use templates. You should use Report Editor. You should use labels. The correct answer is: You should use labels.
Search Ads 360 Certification

What’s one way you can use custom dimensions in Search Ads 360 to help make business decisions?

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Write automated rules Build custom reports Change keywords Create formula columns The correct answer is: Write automated rules
Search Ads 360 Certification

Your pet food client wants you to recommend a Google product that can connect with Search Ads 360 to provide data visualization that will offer a more robust view of their campaign. What product should you suggest they use?

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You should suggest Performance Center. You should suggest Display & Video 360. You should suggest Looker Studio. You should suggest Google Analytics 4. The correct answer is: You should suggest Looker Studio.