Search Ads 360 Certification

You’re working with a well-known manufacturer of athletic apparel. They produce many types of sneakers for various sports, and they want to understand how customers convert on those various items. Within your client’s Search Ads 360 account, what should you set up?

Sara TaylorComments Off on You’re working with a well-known manufacturer of athletic apparel. They produce many types of sneakers for various sports, and they want to understand how customers convert on those various items. Within your client’s Search Ads 360 account, what should you set up?
  • Data-driven attribution
  • Custom Floodlight variables
  • Budget bid strategies
  • Conversion cart data

The correct answer is:

  • Custom Floodlight variables

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Search Ads 360 Certification

To figure out how to allocate a quarterly budget across each product and across each campaign, where within Search Ads 360 would you look?

Sara Taylor

You’d look in Experience Hub. You’d look in Performance Center. You’d look in Overview page. You’d look in Reports. The correct answer is: You’d look in Performance Center.
Search Ads 360 Certification

Your client, a pet shop owner, wants to know how long it takes customers to buy dog food after selecting an ad. What metric in Search Ads 360 should you tell them to follow?

Sara Taylor

Tell them to follow target return on ad spend (tROAS). Tell them to follow conversion delay. Tell them to follow learning period. Tell them to follow target cost-per-acquisition (tCPA). The correct answer is: Tell them to follow conversion delay.
Search Ads 360 Certification

What type of account do you create for reporting on search campaigns that aren’t directly supported by Search Ads 360?

Sara Taylor

Submanager account Manager account Campaign account Engine track account The correct answer is: Engine track account