- Data-driven attribution
- Custom Floodlight variables
- Budget bid strategies
- Conversion cart data
The correct answer is:
- Custom Floodlight variables
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What are three key functionalities of Search Ads 360?
It provides granular insights across an account; uses AI to provide insights into user behavior and identify trends over time to customize campaigns; and has deep integrations across other Google products. It provides granular insights across an account; offers audience-targeting capabilities; and creates, manages, and reports on campaigns, ad groups, and keywords across accounts. It […]
Your client is wondering how Search Ads 360 intraday bidding differs from Google Ads auction-time bidding. What do you tell them?
You tell them that Search Ads 360 intraday bidding overrides device, location, and bid adjustments, while Google Ads auction-time bidding sets device, location, and bid adjustments. You tell them that Search Ads 360 intraday bidding helps set precise bids for every auction, while Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search […]
Within Search Ads 360, where should you look to get an overview of campaign performance within a customized date range?
You should look in Report Editor. You should look in Insight Card. You should look in Performance Center. You should look in Experience Hub. The correct answer is: You should look in Report Editor.