Search Ads 360 Certification

Your customer sells multiple sneaker styles depending on the season. They recently updated their campaigns to reflect new audience targets for their new basketball sneaker campaign. What can they use within their Search Ads 360 campaign to keep track of those changes?

Sara TaylorComments Off on Your customer sells multiple sneaker styles depending on the season. They recently updated their campaigns to reflect new audience targets for their new basketball sneaker campaign. What can they use within their Search Ads 360 campaign to keep track of those changes?
  • Segments
  • Conversion columns
  • Templates
  • Labels

The correct answer is:

  • Labels

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Search Ads 360 Certification

When should you consider making optimizations to a newly launched bid strategy within your Search Ads 360 campaign, assuming there’s no conversion delay?

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Weeks two to three Week one Week four Weeks six to eight The correct answer is: Weeks two to three
Search Ads 360 Certification

Your pet food client wants you to recommend a Google product that can connect with Search Ads 360 to provide data visualization that will offer a more robust view of their campaign. What product should you suggest they use?

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You should suggest Performance Center. You should suggest Display & Video 360. You should suggest Looker Studio. You should suggest Google Analytics 4. The correct answer is: You should suggest Looker Studio.
Search Ads 360 Certification

What are three key functionalities of Search Ads 360?

Sara Taylor

It provides granular insights across an account; uses AI to provide insights into user behavior and identify trends over time to customize campaigns; and has deep integrations across other Google products. It provides granular insights across an account; offers audience-targeting capabilities; and creates, manages, and reports on campaigns, ad groups, and keywords across accounts. It […]