Search Ads 360 Certification

Your customer sells multiple sneaker styles depending on the season. They recently updated their campaigns to reflect new audience targets for their new basketball sneaker campaign. What can they use within their Search Ads 360 campaign to keep track of those changes?

Sara TaylorComments Off on Your customer sells multiple sneaker styles depending on the season. They recently updated their campaigns to reflect new audience targets for their new basketball sneaker campaign. What can they use within their Search Ads 360 campaign to keep track of those changes?
  • Segments
  • Conversion columns
  • Templates
  • Labels

The correct answer is:

  • Labels

Related Post
Search Ads 360 Certification

What are three key functionalities of Search Ads 360?

Sara Taylor

It provides granular insights across an account; uses AI to provide insights into user behavior and identify trends over time to customize campaigns; and has deep integrations across other Google products. It provides granular insights across an account; offers audience-targeting capabilities; and creates, manages, and reports on campaigns, ad groups, and keywords across accounts. It […]
Search Ads 360 Certification

Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?

Sara Taylor

The number of clicks and conversions falls below the data requirements. Historical data is transferring to the new model created. The model was created during the bid strategies learning period. There are too many keywords included in the bid strategy. The correct answer is: The number of clicks and conversions falls below the data requirements.
Search Ads 360 Certification

Where can you apply labels within your Search Ads 360 campaign?

Sara Taylor

Labels can be applied to ad groups, campaigns, keywords, and ads. Labels can be applied to ad groups, campaigns, bid strategies, and ads. Labels can be applied to bid strategies, dimensions, campaigns and ads. Labels can be applied to bid strategies, campaigns, keywords, and ads. The correct answer is: Labels can be applied to ad […]