Your footwear apparel client wants to know when they should make optimizations to their newly launched bid strategy in their Search Ads 360 campaign. Assuming there’s no conversion delay, what would you tell them?

• You’d tell them to make the optimizations during weeks two to three.
• You’d tell them to make the optimizations during weeks six to eight.
• You’d tell them to make the optimizations during week one.
• You’d tell them to make the optimizations during week four.

The correct answer is:

• You’d tell them to make the optimizations during weeks two to three.