Search Ads 360 Certification

Your footwear apparel client wants to know when they should make optimizations to their newly launched bid strategy in their Search Ads 360 campaign. Assuming there’s no conversion delay, what would you tell them?

Sara TaylorComments Off on Your footwear apparel client wants to know when they should make optimizations to their newly launched bid strategy in their Search Ads 360 campaign. Assuming there’s no conversion delay, what would you tell them?
  • You’d tell them to make the optimizations during weeks two to three.
  • You’d tell them to make the optimizations during weeks six to eight.
  • You’d tell them to make the optimizations during week one.
  • You’d tell them to make the optimizations during week four.

The correct answer is:

  • You’d tell them to make the optimizations during weeks two to three.

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While working with a national florist retailer, you learn that they set a target return on ad spend (tROAS) bid strategy in Search Ads 360 then noticed limited consistency plus minimal automation after evaluating the strategy’s outcome. Why might that be?

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