What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?

If there’s no conversion delay in your customer’s Search Ads 360 campaign, when would you make optimizations to their just-launched bid strategy?

During weeks two to three During week one During week four During weeks six to eight The correct answer is: During week one

Your client is wondering how Search Ads 360 intraday bidding differs from Google Ads auction-time bidding. What do you tell them?

You tell them that Search Ads 360 intraday bidding overrides device, location, and bid adjustments, while Google Ads auction-time bidding sets device, location, and bid adjustments. You tell them that Search Ads 360 intraday bidding helps set precise bids for every auction, while Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search […]

Within the Performance Center of Search Ads 360, what should you set up if you have a specific amount of money to spend on a campaign and you hope to get a decent return on investment (ROI)?

Data-driven attribution Google Ads auction-time bidding Budget bid strategy Conversion cart data The correct answer is: Budget bid strategy