Search Ads 360 Certification

Apart from giving full credit to paid search ads, your customer wants to know where their sales are coming from. How else might they segment conversions in Search Ads 360?

Sara TaylorComments Off on Apart from giving full credit to paid search ads, your customer wants to know where their sales are coming from. How else might they segment conversions in Search Ads 360?
  • By connecting their Google Ads account to Search Ads 360
  • By connecting their social media accounts to Search Ads 360
  • By connecting their Looker Studio account to Search Ads 360
  • By connecting their Google Analytics 4 account to Search Ads 360

The correct answer is:

  • By connecting their social media accounts to Search Ads 360

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Search Ads 360 Certification

If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?

Sara Taylor

Budget bid strategies for conversions Target return on ad spend (tROAS) Budget bid strategies for clicks Target cost-per-acquisition (tCPA) The correct answer is: Budget bid strategies for conversions
Search Ads 360 Certification

Within Search Ads 360, where should you look to get an overview of campaign performance within a customized date range?

Sara Taylor

You should look in Report Editor. You should look in Insight Card. You should look in Performance Center. You should look in Experience Hub. The correct answer is: You should look in Report Editor.
Search Ads 360 Certification

Your bridal design client wants to know how many bid strategies their Search Ads 360 campaign can have. What number do you tell them?

Sara Taylor

You tell them one. You tell them 10. You tell them three. You tell them five. The correct answer is: You tell them one.