If there’s no conversion delay in your customer’s Search Ads 360 campaign, when would you make optimizations to their just-launched bid strategy?

Your luxury retail client wants to plan, budget, manage spend, and understand their campaign’s success while using Search Ads 360. What tool should they use to achieve those goals?

They should use the Overview page. They should use Performance Center. They should use App Switcher. They should use Tools & Settings. The correct answer is: They should use Performance Center.

While chatting with your smoothie-maker client, you learn they’re selling seasonal fruit and vegetable offerings that debut on a weekly basis and are only available while supplies last. How can they get their Search Ads 360 campaigns to update automatically in reflection of the products that are available to purchase?

By setting up custom dimensions within their campaign structure. By setting up labels within their campaign structure. By setting up audiences within their campaign structure. By setting up templates within their campaign structure. The correct answer is: By setting up templates within their campaign structure.

While working with your client who designs sneakers, you learn that their main priority is brand exposure. In Search Ads 360, what brand strategy should you set up to help your client achieve that goal?

You should set up return on investment (ROI). You should set up return on ad spend (ROAS). You should set up impression share. You should set up total number of clicks. The correct answer is: You should set up impression share.