If there’s no conversion delay in your customer’s Search Ads 360 campaign, when would you make optimizations to their just-launched bid strategy?

If your client asks how to make sure their Search Ads 360 campaigns get automatically updated to reflect the inventory that’s available for purchase, how should you respond?

Respond by telling them to set up audiences within their campaign structure. Respond by telling them to set up labels within their campaign structure. Respond by telling them to set up templates within their campaign structure. Respond by telling them to set up custom dimensions within their campaign structure. The correct answer is: Respond by […]

If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?

Budget bid strategies for conversions Target return on ad spend (tROAS) Budget bid strategies for clicks Target cost-per-acquisition (tCPA) The correct answer is: Budget bid strategies for conversions

Your client creates hand-painted desk calendars. They’re wondering what the optimal window of time might be to review the performance of their Search Ads 360 campaign. How do you respond?

You tell them it would be four conversion cycles. You tell them it would be five to six conversion cycles. You tell them it would be one conversion cycle. You tell them it would be two to three conversion cycles. The correct answer is: You tell them it would be two to three conversion cycles.