You’re using Google Analytics 4. What would it call interactions on a website or an app?

After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?

One that’s done in-store only and doesn’t require the customer to have interacted with your ad. One in which a customer sees and interacts with the marketing manager’s ad, but then doesn’t complete a conversion on their site. One in which a customer sees but doesn’t interact with the marketing manager’s ad, and then later […]

If you’re a digital advertiser, how do you define a tag?

As a large snippet of code that’s placed on the homepage of a website As a small snippet of code that’s placed on every page of a website As a large snippet of code that’s placed on the conversion page of a website As a small snippet of code that’s placed on the conversion page […]

When ad campaigns are optimized by Google’s AI, what does that mean?

It means they use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc. It means they use basic tasks, then software, to automate those tasks, and the process has all the necessary data. It means they use rules-based attribution and software to achieve desired AI-friendly […]