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Google Ads Measurement Answers

You’re using Google Analytics 4. What would it call interactions on a website or an app?

June 2, 2023Sara TaylorComments Off on You’re using Google Analytics 4. What would it call interactions on a website or an app?
  • Goal
  • Conversion
  • Incident
  • Event

The correct answer is:

  • Event

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Google Ads Measurement Answers

If you’re getting good traffic but not enough conversions from your ads, what should you do to improve your conversion rate?

June 12, 2023April 5, 2024Sara Taylor

You should turn off the ads to stop traffic. You should use more general keywords. You should reduce campaign budgets. You should add more negative keywords. The correct answer is: You should add more negative keywords.

Google Ads Measurement Answers

A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?

June 15, 2023April 5, 2024Sara Taylor

They should use the seasonality report. They should use the change history report. They should use the time lag report. They should use the navigation report. The correct answer is: They should use the time lag report.

Google Ads Measurement Answers

What does Google Analytics 4 refer to as interactions on a website or app?

June 10, 2023April 5, 2024Sara Taylor

Goal Incident Conversion Event The correct answer is: Event

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In what way are incrementality experiments different from A/B experiments?
How does experimentation contribute to a best-in-class measurement approach?

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