You’re using Google Analytics 4. What would it call interactions on a website or an app?

Enhanced conversions for web can benefit a marketing strategist in what way?

By using third-party data to improve the accuracy of your conversion measurement By using hashed, first-party data to unlock more powerful bidding By using Google Analytics to unlock more powerful bidding By using third-party data to unlock more powerful bidding The correct answer is: By using Google Analytics to unlock more powerful bidding

A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?

An action that’s done in-store only and doesn’t require the customer to have interacted with your ad. An action in which there are only conversions from browsers that don’t allow cross-site cookies. An action in which a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site. An […]

As a marketer, in what way should you evaluate your campaign?

By focusing on the worst-performing ads and reducing the frequency of that ad, then reevaluating. By checking whether all the budget was used for the campaign or not. By checking whether the result of a specific objective exceeded or fell short of its goal. By using lifetime value analysis to examine the impact to brand […]