You’re using Google Analytics 4. What would it call interactions on a website or an app?

How does the Maximize Conversions bidding strategy work?

It uses machine learning to capture as many conversions as possible within a daily budget. It aims to achieve an average return on ad spend (ROAS) equal to a desired target. It automatically limits conversions that don’t align with a desired bidding strategy. It’s the safest bidding strategy for all business types to optimize their […]

Which of the following is an example of a Smart Bidding strategy?

Manual CPC Enhanced impressions Target CPA Viewable CPM The correct answer is: Target CPA

Which of the following describes the criteria for store visits conversion tracking?

Store visits conversion tracking is available for all business types, but only in certain countries. Store visits conversion tracking is available in all countries and regions as long as it’s not a sensitive business type or account. Store visits conversion tracking has no mininum impression or click requirements. Store visits conversion tracking requires sufficient data […]