You’re using Google Analytics 4. What would it call interactions on a website or an app?

What method can be used to analyze the return on investment (ROI) for media, apart from attribution?

Conversion lift can be used. Viewable CPM can be used. Smart Bidding can be used. Marketing mix model can be used. The correct answer is: Marketing mix model can be used.

To implement sitewide tagging, what do you have to do?

You have to turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. You have to make sure Google Click Identifier (GCLID) still works if using click trackers in the URL. You have to use just the image portion of the JavaScript. You have to make sure the tag still […]

What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?

You could turn off the ads to stop traffic. You could use more general keywords. You could reduce campaign budgets. You could add more negative keywords. The correct answer is: You could add more negative keywords.