You’re using Google Analytics 4. What would it call interactions on a website or an app?

How would you turn marketing insights into action?

By shifting budgets from well-performing channels to underperforming channels. By increasing the frequency of underperforming ad creatives. By focusing on the right audience for the message shared in that stage of the buying journey. By increasing investment in an underperforming channel. The correct answer is: By focusing on the right audience for the message shared […]

What’s the practice you’d want to use for turning marketing insights into action?

Increase investment in an underperforming channel. Shift budgets from well-performing channels to underperforming Increase the frequency of underperforming ad creatives. Focus on the right audience for the message shared in that stage of the buying journey. The correct answer is: Focus on the right audience for the message shared in that stage of the buying […]

What are the two types of optimization? Choose two.

Media mix optimization Targeting optimization Bidding optimization Channel optimization The correct answer is: Targeting optimization Bidding optimization