You’re hoping to identify which lifecycle stages your top 50 company contacts are in. When building your bar chart in HubSpot, which measure would you include on the y-axis?

What is customer churn?

The rate at which customers leave your company The rate at which customers choose not to leave your company The rate at which customers refer their friends to your company The rate at which your leads turn into customers The correct answer is: The rate at which customers leave your company

What does LTV measure?

LTV is the predicted revenue that one customer will generate throughout their relationship with a company. LTV is a quick indicator of a customer’s value relative to how much it costs to earn them. LTV is a marketing metric that measures the percentage of website visitors or users who complete a desired action, such as […]

If you wanted to build a report with deals as your primary object and companies as your secondary object, what information would be included in your report?

All deal records and all company records will be included after the join. All deal records and any associated company records will be included after the join. All company records and any associated deal records would be included after the join. All records except for deal and company records would be included after the join. […]