Your retail client wants to know how many Facebook accounts can be linked to Search Ads 360 at a time. What’s your response?

Your customer, a purveyor of office supplies, wants to know where to apply labels within their Search Ads 360 campaign. What do you tell them?

You tell them that labels can be applied to bid strategies, campaigns, keywords, and ads. You tell them that labels can be applied to ad groups, campaigns, keywords, and ads. You tell them that labels can be applied to ad groups, campaigns, bid strategies, and ads. You tell them that labels can be applied to […]

Your client is a busy florist who changes the keywords in their campaign frequently in order to reflect sales from the previous week. Along with their data-driven attribution model in Search Ads 360, what should your client use to make sure their campaigns are updated properly?

They should use custom channel groupings. They should use keyword groupings. They should use multichannel groupings. They should use automated channel groupings. The correct answer is: They should use automated channel groupings.

Your client, a manufacturer of camping equipment, wants to maximize conversions at a specific target spend. What would their Search Ads 360 bidding strategy be?

It would be target cost-per-acquisition (tCPA). It would be target return on ad spend (tROAS). It would be to budget bid strategies for clicks. It would be to budget bid strategies for conversions. The correct answer is: It would be to budget bid strategies for conversions.