Your retail client wants to know how many Facebook accounts can be linked to Search Ads 360 at a time. What’s your response?

Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?

Return on investment (ROI) Engagements Return on ad spend (ROAS) Conversions The correct answer is: Conversions

Your client, a pet shop owner, wants to know how long it takes customers to buy dog food after selecting an ad. What metric in Search Ads 360 should you tell them to follow?

Tell them to follow target return on ad spend (tROAS). Tell them to follow conversion delay. Tell them to follow learning period. Tell them to follow target cost-per-acquisition (tCPA). The correct answer is: Tell them to follow conversion delay.

Within Search Ads 360, what should you set up to learn about customer conversions?

You should set up budget bid strategies. You should set up data-driven attribution. You should set up custom Floodlight variables. You should set up conversion cart data. The correct answer is: You should set up custom Floodlight variables.