Search Ads 360 Certification

How could you segment conversions in Search Ads 360 to determine where sales are coming from, apart from giving full credit to paid search ads?

Sara TaylorComments Off on How could you segment conversions in Search Ads 360 to determine where sales are coming from, apart from giving full credit to paid search ads?
  • You could connect your social media accounts to Search Ads 360.
  • You could connect your Google Ads account to Search Ads 360.
  • You could connect your Google Analytics 4 account to Search Ads 360.
  • You could connect your Looker Studio account to Search Ads 360.

The correct answer is:

  • You could connect your social media accounts to Search Ads 360.

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Search Ads 360 Certification

How many Facebook accounts can be linked to Search Ads 360 at a time?

Sara Taylor

Four Two Three One The correct answer is: One
Search Ads 360 Certification

One of your clients, a jewelry designer, wants to view their Search Ads 360 campaign and understand how the reporting was set up for their business. What would they need to set up in their account to access that information?

Sara Taylor

They’d need to set up inventory management. They’d need to set up audience segments. They’d need to set up labels. They’d need to set up custom dimensions. The correct answer is: They’d need to set up custom dimensions.
Search Ads 360 Certification

Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?

Sara Taylor

The number of clicks and conversions falls below the data requirements. Historical data is transferring to the new model created. The model was created during the bid strategies learning period. There are too many keywords included in the bid strategy. The correct answer is: The number of clicks and conversions falls below the data requirements.