You should set up custom dimensions. You should set up audience segments. You should set up labels. You should set up inventory management. The correct answer is: You should set up custom dimensions.
Their bids were too low to show any performance. Their bids were too high to show any performance. Bid strategy performance isn’t a business goal of theirs. Bid strategy performance isn’t reported in custom columns. The correct answer is: Bid strategy performance isn’t reported in custom columns.