When should you consider making optimizations to a newly launched bid strategy within your Search Ads 360 campaign, assuming there’s no conversion delay?

You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?

Data-driven attribution Budget bid strategies Custom Floodlight variables Conversion cart data The correct answer is: Conversion cart data

Your customer, a local clothing store, is wondering where else their sales are coming from besides giving full credit to the paid search ads. What’s another way they can segment conversions within Search Ads 360?

Connect their social media accounts to Search Ads 360 Connect their Google Analytics 4 account to Search Ads 360 Connect their Looker Studio account to Search Ads 360 Connect their Google Ads account to Search Ads 360 The correct answer is: Connect their social media accounts to Search Ads 360

You want to plan, budget, manage your spend, and understand your campaign’s success in Search Ads 360. What tool would you use?

You’d use Performance Center. You’d use the Overview page. You’d use App Switcher. You’d use Tools & Settings. The correct answer is: You’d use Performance Center.