Your home goods client wants to know what data should be shared from Search Ads 360 (SA360) to Google Ads in order to kick off Google Ads auction-time bidding. What do you tell them?

You’re hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?

You should use budget bid strategies for clicks. You should use target cost-per-acquisition (tCPA). You should use target return on ad spend (tROAS). You should use budget bid strategies for conversions. The correct answer is: You should use budget bid strategies for conversions.

Within Search Ads 360, what feature should you use to make sure campaign structure, targeting, and creatives are updated automatically to reflect any changes?

You should use templates. You should use custom dimensions. You should use labels. You should use audience segments. The correct answer is: You should use templates.

If there’s no conversion delay in your customer’s Search Ads 360 campaign, when would you make optimizations to their just-launched bid strategy?

During weeks two to three During week one During week four During weeks six to eight The correct answer is: During week one