Your home goods client wants to know what data should be shared from Search Ads 360 (SA360) to Google Ads in order to kick off Google Ads auction-time bidding. What do you tell them?

Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?

Custom dimensions Templates Audience segments Labels The correct answer is: Templates

You’re reviewing your campaign, and you want to see an overview of its performance within a customized date range. Where in Search Ads 360 would you look?

You’d look in Report Editor. You’d look in Experience Hub. You’d look in Performance Center. You’d look in Insight Card. The correct answer is: You’d look in Report Editor.

If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?

Budget bid strategies for conversions Target return on ad spend (tROAS) Budget bid strategies for clicks Target cost-per-acquisition (tCPA) The correct answer is: Budget bid strategies for conversions