Search Ads 360 Certification

Your home goods client wants to know what data should be shared from Search Ads 360 (SA360) to Google Ads in order to kick off Google Ads auction-time bidding. What do you tell them?

Sara TaylorComments Off on Your home goods client wants to know what data should be shared from Search Ads 360 (SA360) to Google Ads in order to kick off Google Ads auction-time bidding. What do you tell them?
  • You tell them it’s templates.
  • You tell them it’s rules.
  • You tell them it’s bulksheets.
  • You tell them it’s conversions.

The correct answer is:

  • You tell them it’s conversions.

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Search Ads 360 Certification

Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they’d use?

Sara Taylor

Custom formula and custom labels Custom dimension and custom formula Custom formula and custom conversion Custom conversion and custom labels The correct answer is: Custom formula and custom conversion
Search Ads 360 Certification

What products are currently compatible with Google Ads auction-time bidding in Search Ads 360?

Sara Taylor

Performance Max, Shopping, Display Shopping, Performance Max, Display Shopping, Performance Max, Search Performance Max, Search, Display The correct answer is: Shopping, Performance Max, Search
Search Ads 360 Certification

For clients, what’s one benefit of using Google Analytics 4 (GA4) to pass data back to Search ADs 360?

Sara Taylor

It tracks performance. It automates workflows. It applies budget bid strategies. It optimizes keyword creations. The correct answer is: It automates workflows.