Your home goods client wants to know what data should be shared from Search Ads 360 (SA360) to Google Ads in order to kick off Google Ads auction-time bidding. What do you tell them?

One of your clients, a jewelry designer, wants to view their Search Ads 360 campaign and understand how the reporting was set up for their business. What would they need to set up in their account to access that information?

They’d need to set up inventory management. They’d need to set up audience segments. They’d need to set up labels. They’d need to set up custom dimensions. The correct answer is: They’d need to set up custom dimensions.

Within Search Ads 360, what should you set up to learn about customer conversions?

You should set up budget bid strategies. You should set up data-driven attribution. You should set up custom Floodlight variables. You should set up conversion cart data. The correct answer is: You should set up custom Floodlight variables.

At what level should you evaluate performance for your Search Ads 360 bid strategies?

Ad group Keywords Campaign Portfolio The correct answer is: Portfolio