Your client creates hand-painted desk calendars. They’re wondering what the optimal window of time might be to review the performance of their Search Ads 360 campaign. How do you respond?

• You tell them it would be four conversion cycles.
• You tell them it would be five to six conversion cycles.
• You tell them it would be one conversion cycle.
• You tell them it would be two to three conversion cycles.

The correct answer is:

• You tell them it would be two to three conversion cycles.