Search Ads 360 Certification

Your client creates hand-painted desk calendars. They’re wondering what the optimal window of time might be to review the performance of their Search Ads 360 campaign. How do you respond?

Sara TaylorComments Off on Your client creates hand-painted desk calendars. They’re wondering what the optimal window of time might be to review the performance of their Search Ads 360 campaign. How do you respond?
  • You tell them it would be four conversion cycles.
  • You tell them it would be five to six conversion cycles.
  • You tell them it would be one conversion cycle.
  • You tell them it would be two to three conversion cycles.

The correct answer is:

  • You tell them it would be two to three conversion cycles.

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Search Ads 360 Certification

You’re hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?

Sara Taylor

You should use budget bid strategies for clicks. You should use target cost-per-acquisition (tCPA). You should use target return on ad spend (tROAS). You should use budget bid strategies for conversions. The correct answer is: You should use budget bid strategies for conversions.
Search Ads 360 Certification

If your client often changes keywords in their campaign as a reflection of the previous week’s sales, what would you recommend they use in Search Ads 360, along with their data-driven attribution model, so that the campaigns update correctly?

Sara Taylor

You’d recommend automated channel groupings. You’d recommend custom channel groupings. You’d recommend multichannel groupings. You’d recommend keyword groupings. The correct answer is: You’d recommend automated channel groupings.
Search Ads 360 Certification

What type of account should you set up first in Search Ads 360 so you can manage all your customer accounts within the main account?

Sara Taylor

You should first set up the advertiser account. You should first set up the submanager account. You should first set up the manager account. You should first set up the client account. The correct answer is: You should first set up the manager account.